Design
Why Most CRO Fails: The 5-Step Deep Data and Analytical Approach Before A/B Testing (Part 2 of 2)
When it comes to conversion rate optimization, many people approach A/B testing as if they
Zecharia Gilbert
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Design
Why Most CRO Fails: The Real Reason Your Website Isn’t Converting (Part 1 of 2)
Here’s a stat that should wake up any marketing leader: Businesses that continuously A/B test
Zecharia Gilbert
Amazon & Marketplaces
How To Improve Sales and Reduce Returns With Amazon FBA Return Reasons
Using Amazon’s Fulfillment by Amazon (FBA) program is a popular way to get started selling
Jennifer Gebhart
PPC
8 Key Takeaways from Google Marketing Live 2025
I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny
Nikki Kuhlman
Amazon & Marketplaces
Preparing for Prime Day 2025: 7 Ad Strategies to Maximize ROI
Once again, Amazon’s Prime Day is shaping up to be one of Amazon’s biggest sales
Nick Pilcher
PPC
Keywords vs. Search Terms vs. Search Themes: What’s the Difference?
If you’ve ever managed a Google Ads account, tried to manage a Google Ads account,
Samantha Blunk
PPC
Microsoft Target ROAS versus Max Conversion Value with tROAS Bid StrategiesÂ
In any Microsoft ad campaign, several elements are necessary for a campaign to perform well.
Will Olson
PPC
The Impact of AI-Driven Feed Optimizations and Why You Still Need to Be Proactive – Part 3 of 3
AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic
John Stanko
PPC
4 Favorite Tools for Keyword Research & Planning
When it comes to running effective paid Search campaigns in Google Ads and Microsoft Advertising,
Christian Positano
